Meco Reads - Issue 25

Become a World-Class Thinker 🧠

Ello there!

This is your fortnightly(ish) round up of the best links from around the web, curated by the team at Meco.

This week we dive headfirst into the captivating world of mental models! Yes that’s right we have a theme! These powerful thinking frameworks have been utilized by some of the most brilliant minds, including Albert Einstein, Charlie Munger and Elon Musk. By embracing these models, you'll unlock fresh perspectives and develop epic problem-solving skills. Enjoy!

Hear Me(co) Talk About Mental Models…

Speaking of mental models… Yours truly is giving an online talk tomorrow where I'll showcase the best mental models for marketing! If you are a marketer, entrepreneur, creator or someone who wants to make better decisions, be more persuasive and creative - this is for you!

My talk is part of a larger workshop which covers fun things like how to use GPT to level up your brand and how to find leverage as a solo creator. Drop into the sessions that interest you!

I have a few free tickets left to giveaway - grab yours here! (Discount automatically applied at checkout).

📖 Great (Mental Model) Reads

If you are new to the concept of mental models, then Farnam Street blog is the perfect place to get your bearings. This guide explores everything you need to know about mental models, and showcases 100+ different models that can help you level up. [Read more]

Bias for action is a mental error that causes us to act even when inaction is the best decision. Check out how Coca-Cola executives fell into this common trap and how you can avoid it to make better decisions. [Read more]

First principles thinking is one of the most effective mental models you can employ for breaking down complicated problems and generating original solutions. Learn how Elon Musk uses this physics framework to solve ‘unsolvable’ problems. [Read more]

“All I want to know is where I’m going to die, so I’ll never go there.”

Charlie Munger

Inversion is the practice of “inverting” a problem - turning it upside down - to see it from a different perspective. Inversion is especially useful for fluffy questions, acting as a process of elimination to close paths of failure and increase the chances of success. [Read more]


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🗞 Fab (Mental Model) Newsletters

  • Maker Mind is a science-based newsletter to make the most of your mind. It’ll help you become more creative and more productive with neuroscience-based strategies and a supportive learning community.

  • The Ideas Newsletter - gives tips for creative minds, shared weekly with over 7,000 people. This newsletter includes great illustrations which serve as useful tips and tricks for entrepreneurial types!

  • Life Changing-Concepts - helps you discover the cheat codes of business and life. Join 10,000+ founders getting an unfair advantage in business with mental models.

  • The Knowledge - is perfect for anyone wanting to think deeper and work smarter. Subscribe for frank, sarcastic, and generally humorous thoughts on ideas that matter.

Much love, see you next time!

P.S. Reminder if you want to learn more about marketing mental models - I'm running a workshop tomorrow (17th May)! Get your free ticket (discount applied on checkout).

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